I spent 9 years in the Army Infantry until I was medically discharged (90% if you are wondering). I loved my time in service and like many veterans I miss it at times. I have a wife, a beautiful daughter and 6 amazing dogs. Yes 6.... When I got out I knew I wanted to have my own business and I started in the fitness and wellness industry and researching energy supplements. I turned from that after some time and knew I still wanted to create a product that truly helped people. That's where the love of coffee and the fitness world came together for me. Our very first coffee Life Line was the foundation of the entire company, that is where our name Self Rez Coffee, came from. My mission is very simple, give people great tasting, fresh coffee. Change starts at the lowest possible level and if my coffee can help someone get their day started, or get them through their day, or even just put a smile on their face my mission was successful.